Yvonne Cheng is a business-driven creative leader with proven experience across marketing, advertising, design, and tech.


I drive revenue and growth through creative and marketing vision for global brands like Tumblr, TikTok, and Amazon.




Selected Work

 TikTok Shop Product Keynote

Made for TikTok “How to make better branded content” Series

 Made for TikTok The Ad Industry Talk Show

Re:Make with TikTok Content Program

Re:Make with TikTok Adweek Panel

Verizon FiOS My Home 2.0

MTV Jersey Shore Fist Pump Tracker

HBO True Blood Marketing Campaign

AT&T The Mobile Movement

Discovery Channel Shark Week

KittyKeys Chrome Browser

Unbaby.me

Snapple.com

buynowcrylater.biz

Warner Bros. Terminator Salvation Social Campaign

Bored Beadz




Skills


  • Executive creative direction for art, copy, design, UX, production, and product.

  • Manages, mentors, and retains high performing creative and marketing teams.

  • Develops, maintains, and sells through vision, strategy, process, and execution to internal and external audiences.

  • Crafts creative and brand strategies for consumers and advertisers

  • Formulates sales, business, and revenue strategies for start-ups, platforms, products, and agencies.

  • Thrives in diverse environments, including start-ups, start-up-like environments within larger organizations, and independent and public-owned agencies.

  • Handles corporate and internal communications.

  • Proficient in Mandarin.





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