Yvonne Cheng is a business-driven creative leader with proven experience across marketing, advertising, design, and tech.


I drive revenue and growth through creative and marketing vision for global brands like Tumblr, TikTok, and Amazon.

I have fun running a lil’ business at boredbiddy.comβœŒοΈπŸ‘΅πŸΌ

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Selected Work

 Made for TikTok β€œBetter Branded Content” Series
    Role: Creative Director

 TikTok Shop Product Keynote
    Role: Creative Director

 Made for TikTok The Ad Industry Talk Show
    Role: Creative Director

 Re:Make with TikTok Content Program
    Role: Creative Director

 Re:Make with TikTok Adweek Panel
    Role: Creative Director

 Verizon FiOS My Home 2.0
    Role: Art Director, Graphic Designer

 MTV Jersey Shore Fist Pump Tracker
    Role: New Business, Creative Director

 HBO True Blood Marketing Campaign
    Role: Art Director, Graphic Designer

 AT&T The Mobile Movement
    Role: Creative Strategist, New Business

 Discovery Channel Shark Week
    Role: Art Director, Graphic Designer

 KittyKeys Chrome Browser
    Role: Creative Director, Graphic Designer

 Unbaby.me
    Role: Creative Director, Graphic Designer

 Snapple.com
    Role: Art Director, Graphic Designer

 Warner Bros. Terminator Salvation Teaser Campaign
    Role: Art Director, Graphic Designer

 Bored Biddy
    Role: Owner, Bad Biddy

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Skills


  • Executive creative direction for art, copy, design, UX, production, and product.

  • Manages, mentors, and retains high-performing creative and marketing teams.

  • Develops, maintains, and sells through vision, strategy, process, and execution to internal and external audiences.

  • Crafts creative and brand strategies for consumers and advertisers

  • Formulates sales, business, and revenue strategies for start-ups, platforms, products, and agencies.

  • Thrives in diverse environments, including start-ups, start-up-like environments within larger organizations, and independent and public-owned agencies.

  • Handles corporate and internal communications.

  • Proficient in Mandarin.





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