• Unbaby Me
  • Warner Bros. Terminator Salvation
  • Lost in Emoticons
  • the million

About

Yvonne Cheng is a Creative Director and Art Director in New York City. She is currently working at Tumblr as a Creative Strategy Director.


Yvonne likes: Lena. Jacob. Ned and Dray. Jalapeños. Analyzing dreams. Snails. Popping zits. Weird things. Lost in Emoticons. Laughing until it hurts. Pretending to hate Jacob’s dancing. Old and new friends. Old and new enemies. The beach. Riding passenger side. Being inspired by uninspiring things. Keep it simple, stupid.

Yvonne dislikes: Loud people that aren’t funny. Wasting time on stupid things. Sticky hands and greasy foreheads. Not getting shit done. Forgetting the past. Having a schedule outside of work. Dog poop on sidewalks. You’re a rockstar. Waking up early. Snakes.


EXPERIENCE

  • CREATIVE STRATEGY DIRECTOR
    Tumblr, May 2015 – present
    Lead team of creative strategists in part of the Social Sales Strategy group for Tumblr Ad Sales.
  • SENIOR MANAGER, CREATIVE STRATEGIST
    Tumblr, Dec 2013 – May 2015
    Creative concept, strategy, consultation and execution for priority brands under the retail, CPG, auto, entertainment, tech and telco verticals.
  • FREELANCE CREATIVE DIRECTOR/ART DIRECTOR
    April 2013 – Dec 2013
    The New York Times, Silver + Partners, R/GA, Modern Assembly, Sid Lee, kbs+, Cooke & Co, Prehype, Johannes Leonardo, SS+K, 360i, DraftFCB
  • ASSOCIATE CREATIVE DIRECTOR
    BBDO, Aug 2011 – April 2013
    M&M’S, AT&T, Snickers, GE, Lady Foot Locker, Monster, Mountain Dew
  • ART DIRECTOR
    DROGA5, Feb 2010 – Aug 2011
    Microsoft, Puma, glacéau vitaminwater, Suave
  • ART DIRECTOR
    Campfire, Jul 2007 – March 2010
    HBO, Warner Bros., AMC, Dr. Pepper Snapple Group, Discovery Channel, Verizon FiOS
  • ART DIRECTOR
    Bayard, Dec 2005 – July 2007
    Pfizer Global Research and Development, Red Cross, Verizon, Greyhound, ADP
  • GRAPHIC DESIGNER
    The H Agency, Jul 2004 – Aug 2005
    Corporate Realty, Belladonna Day Spa, Cox Communications, Hibernia Bank, Tulane University, Memorial Medical Center

AWARDS

  • Creativity/AdAge, Creatives You Should Know 2013
  • Webby Award, Online Guerilla and Innovation
  • FWA Site of the day
  • Webby Award, Best Integrated Campaign
  • Webby Award, People’s Voice Award
  • Effie Award, Entertainment Category, Gold
  • Addy National, Multi-Media Advertising, Silver
  • Addy NY, Non-traditional Advertising, Silver
  • Andy Award, Mixed/Multi-Media Advertising, Gold
  • Ad:tech, Best Integrated Campaign
  • Buzz Award, Best Integrated Campaign
  • MIXX Award, Product Launch, Gold
  • MIXX Award, Digital Integration, Gold
  • MIXX Award, Social Marketing, Silver
  • MIXX Award, Interactive Video, Bronze
  • MIXX Award, Product Launch, Silver
  • MIXX Award, Social Marketing, Bronze
  • MIXX Award, Cross Platform Integration, Bronze

Work